Branding concept for #ourdemocracy, a nation-wide movement of people and organisations who want a healthy Australian democracy which works for all of us, not just for the powerful few.
We wanted to create something professional but with a touch of excitement that would stand out online and in print. The brand is refined and minimal and can easily translate across print, web or social media. The logo is clean and simple, developed using a clear, geometric typeface that mirrors the rest of the branding. The hashtag is replaced by a ‘burst’ icon which signifies the many overlapping components of our democracy that come together to form a bright and exciting future.